Bid Buddy / google ppc:  Pay per click (PPC) is a highly effective marketing method that is suitable for businesses of all sizes. It places your brand in a highly visible sponsored area within the search engine results and payment is made every time the link to your website is clicked.

PPC is a method with a very high success rate. Typically our clients see immediate results: increased traffic and greater conversion rates. We have considerable experience managing PPC campaigns across a broad range of industries so you can rest assured that your campaign is in the safest of hands.

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Our bespoke BidBuddy bid management technology suite is designed and continually enhanced to meet your Search Engine Marketing needs

About Is Bid Buddy is your new PPC Agency?

Bid Buddy / google ppc:  Pay per click (PPC) is a highly effective marketing method that is suitable for businesses of all sizes. It places your brand in a highly visible sponsored area within the search engine results and payment is made every time the link to your website is clicked.

PPC is a method with a very high success rate. Typically our clients see immediate results: increased traffic and greater conversion rates. We have considerable experience managing PPC campaigns across a broad range of industries so you can rest assured that your campaign is in the safest of hands.

Bid Buddy / google ppc experts / for all London businesses

Is Bid Buddy is your new PPC Agency?

PPC (or Pay per click) advertising is the preferred method for search engines to monetise their traffic. Currently, the major search engines have their own PPC platforms called Google Adwords, Microsoft Adcenter and Yahoo! SEM. In each of these platforms you can select a range of 'search terms' relevant to your company's products and services and bid a maximum amount for each click received.

However, unlike a normal auction, the highest bid will not necessarily secure the top position within the search results. Instead, each PPC platform will try to maximise their revenues by displaying adverts based on a calculation that includes the number of clicks an advert achieves and the bid. Another smaller part of this calculation is to factor-in the relevance of the landing page offered.

Most London agencies that offer PPC management services (or even automated bidding software) will charge based on the levels of the clients advertising spend (usually 10%). We think this model encourages agencies to maximise their clients' spend. Our approach is different, we will either charge for the time we spend on your account or simply take a commission for achieving your goals. Read more about our PPC management.

We manage more than £5million of PPC spend and are very proud of the work we complete for our clients. As well as winning the 'highly commended' award for search at the NMA effectiveness awards 2016, Google and Microsoft have also picked-up on our successes and used them as case studies.

Our trusted, proven & ethical SEO techniques have enabled our clients to gain an average 70% increase in web traffic. At 1stSearchSEO we continually strive to achieve & maintain first page rankings for all our clients.


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Our internet marketing methods bring together the technical and creative aspects of web design, web development, internet advertising & SEO. We can provide a strategy suited to your target market.